Three Products to Choose From:

It takes a good career plan and lots of attention to detail to create your work and to build a sustainable art career, so it is worth an impeccable portfolio. Your professional portfolio must be as good as your art if it is to be successful. This is not the place to rush or scrimp.

Creating Your Professional Portfolio
The A.C.T. Portfolio Review
The A.C.T. Portfolio Consultation

"Creating Your Professional Portfolio"©

You know that big unwieldy case you carry around with originals or full size prints? That is one kind of portfolio. But it is not the best way to show your work to gallery dealers, art reps and art consultants.

To market your art and present your career accomplishments, you need a professional presentation portfolio that shows that you are an artist who knows a thing or two about business. Think of it as a resume on steroids.

© "Creating Your Professional Portfolio" is the foundation of your marketing - a professional presentation of your art and your accomplishments that you will use for many purposes.  The companion recording is a summary of the main points.

If this is your first portfolio, you will learn how to create and assemble the material to put together your own professional presentation portfolio in a manner that has been acclaimed by gallery dealers and arts writers. Don’t worry if you don’t yet have the same items as the artist in the samples. When you see something you don’t yet have, add it to your list of things to do to build your career.

If you already have a portfolio, you can use these guidelines to spruce it up. Simply follow step-by-step instructions and examples including: cover letters, resume, artist's statement, press and reviews, visuals, inventory list, and presentation of the portfolio. 

This A.C.T. E-book and recording was designed by a gallery dealer for artists who want to show and sell their work beyond their won studios. You are guided step-by-step how to create and assemble your own professional presentation portfolio that has been acclaimed by gallery dealers and arts writers.

Simply follow instructions and samples to create your cover letters, resume, artist's statement, press and reviews, visuals, and inventory list. Then assemble and you are ready for any gallery submission, juried competition or residency application.

Once you have a Master Portfolio, all you have to do is update it whenever you have an event, award or new body of work. This package is a must for artists who want their support material to stand above the rest!

Your professional portfolio will become an efficient, cost-effective marketing tool that is straightforward to assemble and easy to maintain. You can send it to galleries, museums, art reps, arts writers and collectors. Expert viewers will quickly and easily find everything they are looking for when it is presented in this most logical, informative way. They will see you as an artist who knows how to do business.

Your web site is a mirror of your hard copy portfolio. YOU NEED BOTH. Once you have a hard copy portfolio, you can easily align your web site or Blog with this material and create CDs. 

"I've listened to the Portfolio CD 10 times already in my car. Thanks for putting together such a comprehensive package. It's making this process fun for me especially because I can see how it works and it's not going to cost me an arm and a leg! I got my portfolio package today! I'm SO excited! I'm definitely going to do the "report card review" with you when I'm done. Just started reading the booklet and it's awesome. Just what I need right now - Thank You!
A.C.T. 101 Graduate Mari Kono Digital and Paper Collage Art www.marikono.com

Order "Creating Your Professional Portfolio"
Digital Recording Download $39.95
Digital Workbook Download $49.95

Better together:
Digital Recording and Workbook $75.00

 

The A.C.T. Portfolio Review

What if you already have a Portfolio?

You can use our guidelines to spruce it up on your own, or we can give you feedback. You have two choices:

The A.C.T. Portfolio Review ensures that your portfolio meets the standards that art professionals look for:

  • Do you have a strong signature body of work?
  • What is your career history?
  • How, when and where do you show and sell your work?
  • What is your price range?
  • What experience do you have working with representatives?

We review your portfolio against 65 criteria. We give your portfolio a rating, and list the areas for improvement. . If you have questions you can e-mail us for clarification.

Buy now for $65.00. After you order, Aletta de Wal will contact you to schedule your portfolio review.

 

The A.C.T. Portfolio Consultation

What if you already have a Portfolio and want a Portfolio Review plus advice on taking it from good to great?

 

The A.C.T Portfolio Consultation helps you go from a good to great. We start off with a portfolio review and then arrange a telephone consultation to go over each page to help you brand your portfolio.

You make the changes and send us the next version. You can send us as many versions as you want until you are satisfied.

Buy now for $150.00. After you order, Aletta de Wal will contact you to schedule your portfolio review and consultation.