Success requires planning plus action. ArtNetwork* has been helping artists empower themselves since 1986 through its books and mailing lists.
Business books to help you learn what you need to know:
Advanced Strategies for Marketing Art
Innovative Ways to Boost Your Art Career
by Constance Smith
Being educated in all aspects of marketing is a necessity for any business these days. In our newest 2011 book, artists are introduced to innovative marketing venues. You will learn:
- Why galleries reject artists
- Ways to prosper during a down economy
- Expanding your clientele
- How to locate corporate art consultants
- Patron programs
- The science of buying
- Art in the healthcare sector
- Developing an art workshop
- Working with nonprofits
- Speaking at a conference
- Publicly-funded art programs
- Rewards of selling from your studio
- The portrait market
Names and web sites of over 100 corporate art consultants are listed. Prominent art world professionals have provided articles, giving direct insight into how they operate. If you are a professional, exhibiting artist, you can’t pass up this book.
Internet 101 (with a special guide to selling art on EBay) by Constance Smith with Susan F. Greaves
Susan is an artist and has been selling her work on eBay for several years with a five-digit income. From beginner to more advanced, this book fills in the gaps about using the World Wide Web, e-mail and more.
Selling Art 101 by Robert Regis Dvorak
For most artists, selling art is a skill that needs to be learned. If you study the easy-to-approach techniques provided in this book, you will find that Mr. Dvorak's approach to selling art is simple to learn. In the 14 chapters you will learn about: Closing secrets - How to use emotions - Listening techniques - How to get referrals - Prospecting for clients - 14 power words - Telephone techniques - Finding and keeping clients - The prime factor - Overcoming objections - Developing rapport with a client - Goal setting.
Power Up with PR by Jackie Abramian
Demystify the world of public relations. Learn how to capture the attention of editors. Read stories about other artists’ media success. In this book you’ll find charts to help keep track of media contacts, examples of press releases that will help you write your own, information on how to compile a target media list, as well as 300+ national media contacts.
Learn about: Creating win-win PR tools - Writing a successful press release - Web sites and PR - Creating a media list - Using cross-marketing strategies - Pitching an article - E-mail media campaigns - Hooking the media - Discovering hidden opportunities Positioning your expertise.
Art Office by Constance Smith and Sue Viders
Forms include: Twelve-month planning calendar - Sales agreement - Model release - Rental-lease agreement - Form VA - Slide reference sheet - Competition record - Target market chart - Marketing plan - Customer-client record - Phone-zone sheet - Monthly project status - Twelve-month show planner - Checklist for a juried show - Press release - Print planning calendar - Bill of sale - Pricing worksheet - Artist-Gallery consignment agreement - and lots more.......all for photocopying!
Art Marketing 101 by Constance Smith
Fine artists can now learn all the marketing and business skills they need for survival in the professional world. Learn what art schools don't teach: business savvy. No other book offers artists such concise step-by-step marketing strategies. It also provides authoritative advice on:
Art Marketing 101 helps you take care of business, with tips on everything from making winning portfolios to cultivating clients and selling at shows. Learn about the publishing, greeting card and licensing industries, something no other art marketing book explains.
Licensing Art 101 by Michael Woodward
Learn how to increase your income by licensing your art. Reaching this industry takes special knowledge. Thats exactly what you'll receive in this book: assistance from an expert. The first part of the book has information about conducting business with the publishing and licensing industry; the second part lists contacts in the industry with names, addresses, telephone numbers, web sites and what type of art the company is looking for.
FTC Disclosure: When we find artists who have deep, proven experience in a topic that will help you make a better living making art, we put them front and center. When these fine folks offer services and products that are first class, sometimes we agree to help each other get the word out to you with an "affiliate" arrangement, which means that we will earn a small commission for referring you to their resources. Those are marked with an asterisk.