Artist Career Training Book Reviews

Artist Websites: 10 Questions To Ask Yourself Before You Start

Robin Sagara — Wed, 09 May 2012 19:00:59 +0000

When I work with artists on their websites, they're often surprised (and delighted) when I insist on a preliminary phone call to discuss their vision, not just for their website, but for their art business as a whole. I ask a lot of questions because I want to make sure they're ready to move forward.

These days it's pretty easy to get a website (or change the one you have), but before you start, it's wise (and cost-effective) to be able to answer "yes" to these questions:

Do I want to showcase my work online and give out information about myself?

Do I have a clear idea of who I am as an artist and what I want to accomplish?

Do I have well-written and up-to-date information about me and my art, like my artist statement, bio, resume?

Do I have at least 12 pieces of finished work to showcase on a website?

Do I have professional-quality, high-resolution images of my work?

Do I have complete descriptions of my work including dimensions, title, and a brief story about the inspiration and history of the piece?

Do I know what I want to charge for my work?

Do I have the time/money to invest in getting a website, and have I budgeted time/money to make changes to it and keep it updated?

If I already have a website, has my art business grown to the point where my website doesn't do what I need it to?

Do I have (or am I putting into place) other ways to market my art in addition to a website?

If you answer "yes" to all the above, you are likely ready. To help you get started, read past articles about your online marketing (click the link) and stay tuned for upcoming topics:

Myth busting: "If you build it they will come"
How to get a great website and keep it updated without going broke
What a website can, and cannot, do for you
When to DIY, and when to invest in getting help
How to work with a web designer on your template or custom website
Info that should be on every page of your website
SEO
Prepping images for your website
Social media and how it supports your website
Blogs
Artist Websites: Custom or Template?
Artists burning questions (and answers) about websites
Six standards for your digital images
How often should you update your website?
Protecting your content and images from theft
10 ways your artist website can support your marketing efforts
Your artist statement and bio: should you keep them separate on your website?

If you want help with your website, social media, and art marketing, feel free to contact me. Whether you just need help getting started, or you want help with the whole darned thing, I'm here for you.

The first 15-minutes are on us, click here to sign up for a free phone conversation. If you've already had a 15-minute conversation, or have already worked with me and want to inquire about any of the above, drop me an email. We have cost-effective packages for all your website and social media needs.

All my best to you and yours,

If you're like me and love to have great resources around, I suggest you get on the email list for Aletta de Wal's new book "My Real Job Is Being An Artist: What You Should Know Before You Quit Your Day Job (Or Get One)." It will help you get really clear about where you are and what YOUR most effective next steps are. Email me to get on the notification list.

Artist Websites: Custom or Template?

Robin Sagara — Wed, 25 Apr 2012 19:00:03 +0000

Before you move forward on a new website, it's important to know what's available. Websites have changed, dramatically, over the past couple of years.

Basically, there are custom websites and template websites.

A custom website is created from the ground up by a webmaster. The sky's the limit on what it can look like and how it functions. As such, sky's the limit on the price also. It's created with software on the webmaster's computer, a place to store the website is rented (called "hosting"), and the website files are uploaded to the host and connected to your domain name (your www.yourname.com). What you end up with is unique, like having tailor-made clothes instead of buying them ready-to-wear.

A template website is more like buying ready-to-wear clothes but having them customized by shortening a hem or taking them in to make them fit better. Like ready-to-wear clothing, template websites usually cost less than tailor-made. They start with, natch, a template, from a company offering those types of sites, then it can be customized for design and functionality, so that it's unique. Design usually takes place online at the hosting company's website system, it's then connected to your domain name, and you're in business.

These days template websites are so good that most artists can get a very customized website for much less than a custom one, but not all template website companies are the same. What you get for your money varies widely; so first, it's wise (and cost-effective) to think about what you want your website to do for you and how much time/money you have to invest, not only in getting a website, but for ongoing maintenance and updates.

To help you get started, stay tuned for upcoming topics for this newsletter:

10 questions to ask yourself before you start on a website
What a website can, and cannot, do for you
How to work with a web designer on your template or custom website
Info that should be on every page of your website
SEO (Search Engine Optimization)
Prepping images for your website
Social media and how it supports your website
Artist Q&As
Blogs, and more!

All my best to you and yours,

Art World Insiders Interview with Robert Patrick (part 2)

Aletta de Wal — Sun, 08 Apr 2012 19:00:15 +0000

www.LJE.com

Chuck Redux

Have you ever wondered how art professionals see artists and the art world? Click here to get The Inside Story of Marketing the Art of Chuck Jones with Robert Patrick.

With his background in French, English Literature and studies at the Goodman School of Drama at the Art Institute of Chicago, it seemed only natural that a career in the arts would suit Robert Patrick's creative temperament.

Living in the arts community of Pilsen East on Chicago's near south side gave Patrick his first opportunity to work closely with young artists, bringing their work to the art marketplace through gallery, showroom and collector placement. During this time he managed the showroom of famed Chicago interior designer, Hudson Brown, where he cut his teeth merchandising and designing window displays for this noted Chicago celebrity decorator.

Patrick lives along the southern coast of Orange County with his life-partner of 29 years and two dogs, Billy and Joey, where he can be found indulging his passions for photography, writing and gardening.

I met Robert through LinkedIn and contacted him because of his compelling profile. Robert's career is a study in art marketing from many angles. Then I discovered the connection with Chuck Jones and my Saturday mornings watching the Roadrunner came right back to me.

Note: We had such a wonderfully wide-ranging conversation that we talked for 90 minutes. Here is Part One. We'll bring you Part Two in April's issue of ArtMatters!

A.C.T.: How do you feel artists can benefit from the types of programs, services and products we offer at Artist Career Training and The Art Business Library?

You're going to have to work for it and if that's the case then you should find the most efficient approach to that success.

Aletta can help you create a plan so that you can focus more of your attention on creating. Who wouldn't want that? Her approach is simple, but not juvenile. Her programs play to your strengths, but do not ignore your weaknesses. Her plan, well, the fact is Aletta has a plan and there's no one I know who can't benefit from a well thought-out life/career plan.

Art World Insiders Interview with Robert Patrick (part 2)

Aletta de Wal — Sun, 08 Apr 2012 19:00:15 +0000

Grants: Searching For Your Perfect Match

Aletta de Wal — Wed, 28 Mar 2012 07:00:05 +0000

Last time I offered up four steps to help you get ready to look for grants. If you missed it, read it here.

This week I want to focus on what is probably the most important thing you can do when searching for grants. It may seem obvious, but the best thing you can do from the start is to make sure you are a good match for the grant you are considering:

Know what you are looking for.

Funding for a specific project? Money to help you run your art business? An opportunity to partner with a civic organization to create a public art? Funding for advanced education? Write it down, in detail, so you can get really clear.

Artist grant expert Gigi Rosenberg makes a good point when she says, "That process of naming your project is something that many artists actually can't do...you need to write about your projects as if they're already completed so somebody else can see what your vision of your art is in the world."

Research the grant, in detail.

Most of the time I spend on a grant website such as The Foundation Center Online is spent doing searches for grants based on keywords that fit the artist and then reading the grant information (all of it) to make sure the artist is a really good match for what the grantors are looking for.

Many times I think I've found a gem of a match and get to some small statement buried within the info that makes it very clear that the artist would not be considered for that grant. It can be the area you live in, the type of art you produce, your gender, your ethnic background, your goals, anything. Grantors often have very specific criteria that you will have to meet in order to be considered.

Those two things done will give you a huge advantage, not to mention that you won't waste time and money looking in the wrong places!

Do get a copy of Gigi Rosenberg's book The Artist's Guide to Grant Writing (Watson-Guptill, 2010). In it Gigi will teach you how to win grants, fundraise creatively, and ensure that every second you spend writing a proposal pushes your art further into the world. Also, read Aletta de Wal's interview with Gigi. Lots of very valuable info there as well.

All my best to you and yours,

Artists get their art marketing questions answered in these two audio recordings. Reeeally valuable info here for a song. Each hour-long Q&A session is only $15. Get more info and order them here.

If you're like me and love to have great resources around, I suggest you get on the email list for Aletta de Wal's new book "My Real Job Is Being An Artist: What You Should Know Before You Quit Your Day Job (Or Get One)." It will help you get really clear about where you are and what YOUR most effective next steps are. Email me to get on the notification list, and get special goodies too!

Got a burning question about your art marketing? If you haven't already had one, you can request a free 15-minute conversation here. It's a great start!

Grants: Four Steps to Get Ready

Aletta de Wal — Wed, 14 Mar 2012 14:00:17 +0000

Having some extra cash for your projects sound good? Grants are available for artists at all stages of their art career, but they're not a "quick fix" for cash flow problems. Applying for grants can be labor-intensive and a long process. Plus, it can be difficult to articulate an idea for a project that doesn't exist yet.

However, with some preparation and thoughtful research, grants just might be a way for you to get that extra cash to fund your projects. Here are four steps to take to get yourself ready:

Don't do it all alone, get help from experts.
Start by getting and reading a copy of Gigi Rosenberg's book The Artist's Guide to Grant Writing (Watson-Guptill, 2010). In it Gigi will teach you how to win grants, fundraise creatively, and ensure that every second you spend writing a proposal pushes your art further into the world. Also, read Aletta de Wal's interview with Gigi.

Get really clear about who and what you are, and what you want to do with your art. You're going to be communicating that to a grantor and to potential collectors of your work too.

As Gigi Rosenberg says, "Imagine the project done and then describe it...The process of forcing yourself to articulate 'this is what I want, this is what I'm doing, this is what this is about,' will actually help you make better art. That process of naming your project is something that many artists actually can't do...you need to write about your projects as if they're already completed so somebody else can see what your vision of your art is in the world."

Get your stuff together.

- There are grants for artists at all stages of their art career. You can even be an emerging artist, but you should have a body of work in your signature style.

- Get great images of your work. A snapshot from your cell phone won't cut it. If you don't have the skills to take professional-quality images of your work, get help.

- You'll be supplying written information to the grantor. If you are not skilled at writing in an engaging and clear style, hire a professional editor to help you. Good grammar and spelling are essential. Check it yourself, do not rely on the spell checker in your software as many mistakes can slip through.

- Keep it all organized and at-the-ready. Going through the process of applying for a grant will be much (much) less stressful if you can easily put your hands on what you need.

Give yourself plenty of time to find the right opportunity for YOU. Make sure that you are a good match for any grant you are considering. Read their guidelines and info. If it's not a good fit for where you want your art career to go, pass on it. Then, when you apply, be sure to follow their directions to the letter. Seriously, the biggest mistake artists make is not following the directions.

Hope that helps. If you would, please, help us all learn and grow by sharing any ideas/comments you have on this topic by leaving a comment here.

All my best to you and yours,

Artists get their art marketing questions answered in these two audio recordings. Reeeally valuable info here for a song. Each hour-long Q&A session is only $15. Get more info and order them here.

Got a burning question about your art marketing? If you haven't already had one, you can request a free 15-minute conversation here. It's a great start!

Art World Insiders Interview with Robert Patrick (part 1)

Aletta de Wal — Sun, 11 Mar 2012 15:00:44 +0000

www.LJE.com

Chuck Redux

Have you ever wondered how art professionals see artists and the art world? Get The Inside Story of Marketing the Art of Chuck Jones with Robert Patrick.

Note: We had such a wonderfully wide-ranging conversation that we talked for 90 minutes. Here is Part One. We'll bring you Part Two in April's issue of ArtMatters!

A.C.T.: How do you feel artists can benefit from the types of programs, services and products we offer at Artist Career Training and The Art Business Library?

Robert: Listen up, artists! You can't have enough help. Let someone help you become the sales person you need to be. Aletta knows her stuff and she is that person. And I'm not just saying that to curry favor with her.
What if I told you that you could have a successful career as an artist, but you'd have to give me your first-born? In most cases, you'd refuse, wouldn't you? What I'm saying is: there are no trade-offs on the way to success, you cannot wait for luck or fate or fortune to fall into your lap; you have to make it happen for yourself.
You're going to have to work for it and if that's the case then you should find the most efficient approach to that success.

Aletta can help you create a plan so that you can focus more of your attention on creating. Who wouldn't want that? Her approach is simple, but not juvenile. Her programs play to your strengths, but do not ignore your weaknesses. Her plan, well, the fact is Aletta has a plan and there's no one I know who can't benefit from a well thought-out life/career plan.

Six Standards For Your Digital Images

Robin Sagara — Wed, 29 Feb 2012 15:00:24 +0000

High quality, high resolution digital images of your work are critical to your success as a professional artist. They are a visual record of your work (very important) and once you have them prepared you'll save time, money and aggravation in the future when you need to use them in various ways, like in print catalogs and on the web.

Get quality high-resolution images
Get your work photographed or scanned by a pro, as soon as you finish the piece and before it leaves your hands. No, snapping a photo with your digital camera is not good enough. Your livelihood depends on the images of your work. DIY? There are lots of articles on the web about how to photograph artwork, but be warned, it's not something you can learn in a day. It takes skill.

Copyright your work
Do it right away, don't wait. This can be done individually or as a group. It's not expensive or difficult. You will need to gather info about each image to document it. If you've got your artist inventory set up and current, it's a piece of cake.

Get your images ready for print and web use
Again, if you're not skilled at it, have a pro do it. Making images ready to use is an art, and how they are made ready depends on their final use. To DIY: You'll need image-editing software, use something low-cost and easier to use than Photoshop, like Photoshop Elements or software that allows you to color-correct, rotate, crop, watermark and save in various formats.

Security: To watermark or not to watermark? There are several schools of thought on this. Watermarking your image with the copyright symbol and your name can appear bold or subtle and will help slow thieves down, but it also interferes with viewing the image. For web use, if your image is sized properly it will be a small, low-resolution file that thieves can't do much with. If you're sending someone a high-resolution image, it's probably large enough to be of value to thieves, and it may be a good idea to watermark it. Digital watermarking (the process of embedding information into a digital signal which may be used to verify its authenticity or the identity of its owners) is another option.

Protect Your Rights to Your Work
In addition to copyrighting your work, ask people who use your images (both for print and on the web) to properly credit you every time they use it. For example, under each image (or on the side of the image) require that people add the image name and a copyright symbol followed by your name. If you want viewers of your website to have permission to use your images on their website if they properly credit you, say so on your website, show them how you want to be identified, and state that you reserve the right to have them removed it if you feel their content is questionable. Also, a clever file name can help you find your images on the web (using your name in the file name).

Backup your digital files
Oh my oh my, the stories I can tell about artists who didn't back up their files and lost it all. There are many ways to backup your stuff. I use two (for a redundant system): Mozy for online backup, and a large capacity external hard drive with Time Machine (I'm on a Mac) for hourly backups. There are other online backup companies, and here is info for PC's and for Macs.

If you would, please, help us all learn and grow by sharing any ideas/comments you have on this topic by leaving a comment on the blog.

All my best to you and yours,

P.S. If you're like me and love to have great resources around, I suggest you get on the email list for Aletta de Wal's new book "My Real Job Is Being An Artist: What You Should Know Before You Quit Your Day Job (Or Get One)." It will help you get really clear about where you are and what YOUR most effective next steps are. Email me to get on the notification list, and get special goodies too!

Got a burning question about your art marketing? If you haven't already had one, you can request a free 15-minute conversation here. It's a great start!

Life, Paint & Passion

Aletta de Wal — Wed, 22 Feb 2012 20:00:21 +0000

Last weekend I completely disengaged from my computer, dishes and laundry. Instead I went to a weekend workshop called The Painting Experience. I had booked it last year, before I planned my 2012 schedule. As the dates approached, I considered cancelling. I told myself I was too busy to take that much time away from work.

I listened to that nagging voice drone on and I realized that the best thing to do was to ignore it and get away from everything.

For 2½ days I gave myself the freedom to paint without any thought of producing a piece that would end up in an exhibit. The whole idea was to explore what showed up - painting for process instead of product.

I am goal oriented and like to produce results, so throughout the experience I had to remind myself that, just for the weekend, the goal was not to have a goal. This simple thought challenged me to trust whatever showed up and to enjoy the freedom and surprises.

I know you have to work hard to make a living as an artist. Just keep sight of the reason that you chose this profession - and remember to make art just for the joy of it whenever you can. You deserve a life.

P.S. If you can't make one of these workshops, you can get the book here: http://budurl.com/LifePaintPassion

FTC Disclosure: When we find people like Stewart Cubley who have deep, proven experience in a topic that will help you make a better living making art and still have a life, we put them front and center. When these fine folks offer services and products that are first class, we like to promote them. We do not earn any cash from this particular relationship, except maybe your appreciation and a way to pay it forward to our dedicated readers

My colleagues Right Brain Rockstar and Artonomy asked for my help to spread the word about their survey of aspiring, part-time and full-time artists. Since I encourage you all to network and support each other, naturally I agreed.

What's in it for you?

You may get some insights into what you could be doing more of to advance your career from answering the questions;

You can learn how other artists operate from a summarized copy of the results 30 days after the survey closes (if you leave your email address);

You'll get some exposure by being included in a roundup post on Right Brain Rockstar shortly after the survey is closed (if you leave your name, website and/or Twitter details.)

Take me to the survey.

P.S. Read my series of posts to debunk the 'starving artist' myth here.

If you missed the Art Marketing Q & A this month, click here.

Want to know exactly how we can help you set up your ongoing learning and get it all done? If you haven't already had one, you can request a free 15-minute conversation here. It's a great start!

Artists' Burning Questions (and Answers) About Online Marketing

Robin Sagara — Tue, 14 Feb 2012 15:00:36 +0000

Here are a baker's dozen of questions and answers from our last Art Marketing Q&A. If you missed it, or just want a recap, here are the most popular art marketing questions from over 70 artists who participated in the call:

First, a bit of background info. There was a theme running through all the questions and it was "how little can I spend on..." So, first, I want to mention one important thing: If you are going to be in business you will have to spend money to run it. There is no free ride to a successful art business. As Aletta de Wal says, "If you do not have the money to do it well, you may be squandering the money you do spend." She's right.

1. What is the best way to create a web site with very limited startup funds?

The best way to do any type of marketing, both online and offline, with limited funds, is first to be very very clear on what you want it to do for you. You also need to have a budget and that includes knowing how much you can do yourself and how much of it you'll need help with. Then you can research solutions and pick the best, most cost-effective one for YOU. That's how you get the most for your money.

There is no one best way, it varies from artist to artist. There are many low-cost options out there. Remember, a website is only part of your total marketing. You still need in-person marketing and print marketing for a three-pronged approach to a stable business foundation.

2. Is there an excellent software program that is cheaper than hiring a web designer?

Unless you want to become a web designer (or already are), buying software and learning it will take a huge chunk out of your money and your time to be in the studio and run your art business. I wouldn't recommend it for most people. There are many benefits to hiring a web designer, and even if you maintain your website yourself, it's wise to get help at the beginning.

3. Is there a way to get your own website for free (aside from the cost of a web designer)?

There are free websites out there, but I don't recommend them. They will limit you at the beginning and may cost you more than other paid solutions in the long run. You can get a low-cost website that you can grow into over time. And please, never use a website, free or otherwise, that is not located at your own domain name or that contains ads. I mean, not if you want to be taken seriously as a professional artist.

4. I know a lot of artists who have websites, but I've never heard that they actually sell anything online. So is it worth the time, money and effort, sales-wise, to have a website?

Yes, it's worth it to have a website, even if you ultimately don't sell anything online. It will help you sell your art in other ways. As a professional artist you must have an online presence that is yours, at your own domain name and not just a page on some organization's website. The website, at a minimum, will serve as an online brochure and will support your other marketing efforts. But if you think that you only need a website and you do no other marketing, don't waste your money. When it comes to websites, the saying "If you build it they will come" is not true. A website is part of your total marketing, it should not be your only marketing.

5. How do I go about selling my art on the internet at a reasonable cost and not have to develop an expensive web site to start?

You don't have to have an expensive website to sell online. There are several ways, including having the buyer contact you directly to purchase, using a low-cost shopping cart system or a service like PayPal, or by participating in a reputable online retail website that sells art. You should still always have your own website, even if you're not directly selling your art through it.

6. What are the best places for affordable art websites?

There are many places to get an affordable website. Which one is best for you depends on what type of artist you are, your budget and DIY skills, and what kind of art business you want. What is a wonderful solution for one artist may be the worst possible choice for you. Again, you need to be clear on who and what you are, and what type of art business you want. When I work with artists, sometimes it's just to help them choose, and then they take it from there. Other times I work with them to create a custom and affordable solution. Do your homework, make sure what you select will support you in what you want to do, and that it can grow with you.

7. What are the benefits if any of using Wordpress over Blogger or my own website to market my work?

Template websites like Wordpress and Blogger are a good solution for most artists. We love Squarespace, and there are good companies like FASO and Foliolink. Again, it comes back to finding the best solution for YOU. Take the time to research possible solutions, get advice from a qualified professional (like me) if you need it.

8. For someone just starting out using online art marketing and ecommerce, what would be a good progression of steps to take? Is it better to use my own website for ecommerce vs. using a provider such as amazon, etsy, etc?

A good progression is to first (as I said) be clear on what you want and also how you want to grow your art business. Often times artists are short-sighted and end up spending a lot of time and money to start over when they outgrow what they have, because it's a system that can't grow with them. Once you're clear on your art business and how you want it to grow, research website and e-commerce solutions to find one you feel good about, both for the short and long-term.

As for knowing whether to use your own website or go with a provide like Amazon and Etsy, don't think of it as either-or. Think of how you can use several online selling solutions to work together to support your other marketing efforts. You will need to make an educated choice, track your results, and perhaps discontinue or change solutions that don't work well for you.

9. Can it be profitable to sell on Etsy?

Yes, it can be profitable to sell on Etsy, and on EBay, Amazon, and on other online venues. But remember, it's not so much that it's Etsy or EBay, it's how much thought, time and effort you put into setting yourself up and maintaining your marketing efforts there.

10. Are sites like Amazon and Etsy worth the effort or are they a waste of time? And who can assist me with adding Etsy or Ebay stores to my website or blog?

Not if you do your homework and research other artists who are trying to sell their work there. On EBay, for example, check for Completed Sales to see what's actually selling and for how much. If someone looks like they're doing well on a particular venue, study how they set up their account, what they say, how they present their art, and so on. It's only a waste of time if you haven't done your homework and end up choosing a venue that's not right for you and your art. If after you research it and you think it's worth a try, then either set it up yourself or hire someone (like me) to help you set it up correctly and add it to your website or blog. Every venue is different, so read their instructions carefully.

11. Is it worth it to pay for SEO opportunities?

There are two basic levels of SEO, which is Search Engine Optimization. There is the first level where you set up your website, blog and other online venues like Etsy, FB, LinkedIn, Twitter, YouTube, to make sure the search engines and people searching that particular website know you're there. It's absolutely worth it to make sure your website and online activities are set up properly. That will go a long way towards helping people find you. That's why it's not always the best idea to DIY, or to have an inexperienced friend or family member do it for you. Again, if you're going to do it, don't waste your time and money by doing it badly.

After that, there are additional paid-for SEO services that can cost several hundred dollars per year to several hundred dollars per month. Before you spend money on that, make sure those SEO services are appropriate for you. I have a client with an online retail store that sells art and accessories. For him, the additional monthly SEO fees from a reputable "white hat" SEO specialist are necessary. (The term "white hat" refers to ethical SEO practices, as opposed to "black hat" which is, well, not so good.)

Depending on where you are in your career, the additional expense may not be warranted. What will get people to your website is your other marketing efforts and their becoming aware of you, by your name and company name, and through your in-person and other marketing efforts. Let's face it, most people won't find you by Googling "buy fine art." They'll find you because they met you in person, got one of your postcards, and decided to look you up online.

12. How can I add an affordable shopping cart online and how do I process credit cards at live in person events?

One of the easiest (and safest) ways to add a shopping cart online and even take credit cards in person at events is probably by setting up a business account at PayPal and using their shopping cart and other products and services. I recently helped an artist at a show and we got her a card swiper from PayPal and used it with her notebook computer to process purchases at the show, and it worked very well because she was free to walk around and talk to people while I stayed put and processed orders. It was a very successful event.

13. How do I get links to my website for greater exposure and increased market?

When other websites link to your website it will help the search engines find your site and give you greater site visibility on the search results. If someone wants to link to you, don't automatically say "yes." Make sure they are reputable and that a link to your website makes sense. For example, a grocery site linking to your art website probably won't help you. A gallery that shows your work? Absolutely great. They should ask your permission, and you theirs if you add a link to them on your website.

That's it, hope these questions and answers were helpful to you.

If you would, please, help us all learn and grow by sharing any ideas/comments you have on this topic by leaving a comment on the blog.

All my best to you and yours,

P.S. If you're like me and love to have great resources around, I suggest you get on the email list for Aletta de Wal's new book "My Real Job Is Being An Artist: What You Should Know Before You Quit Your Day Job (Or Get One)." It'll be published later this year. I've read it, it's fabulous, and will be ordering 10 copies for family and friends. Honest. It's not just one size fits all "how to" or cheerleaderish "self help." It will help you get really clear about where you are and what YOUR most effective next steps are. Email me to get on the notification list, and get special goodies too!

Got a burning question about your art marketing? If you haven't already had one, you can request a free 15-minute conversation here. It's a great start!